Bewakoof
#BeBewakoof
Bewakoof is a lifestyle fashion brand that makes creative, distinctive fashion for the trendy, contemporary Indian. Bewakoof was created on the principle of creating impact through innovation, honesty, and thoughtfulness.
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Influencers
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K+
Content Pieces
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M+
Estimated Impressions
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M+
Engagement
Campaign Setup
Influencers were to order atleast 3 clothing items after receiving a wallet recharge on their bewakoof account worth Rs.2000. They were given a deliverable to create a reel with those clothes where in they either create a styling tutorial, a fun trendy transition or a DIY Video & also a carousel post wherein they showcased all the three clothing item in each card.
Influencer Selection
The aim of the campaign was to get good & fun content that could be used by the brand across their different channels & also the Bshots App. The selection was done considering the same objective & we only concentrated on Fashion influencers who could create good & fun content.
Conclusion
The Campaign was successfull in achieiving the desired results as we received really creative & engaging (in some cases educational aswell) content across the 4 content types i.e Styling, Fun & Trendy, Ethnic & DIY. Statiscally aswell the Campaign delivered great numbers, Reels delivering an engagement rate of 44% with 10K Follower Count & generating almost 1.4 MN views & even Carousels generating an Engagement Rate of 8% with Follower Count of 10K, both being standout in the category & segment.
